Privacy Policy

This Privacy Policy explains how Potent, LLC ("Potent", "we", "us") collects, uses, shares and protects personal information when you visit potentorigin.com, browse our adaptogens, functional mushrooms and herbal extracts, or buy our capsules, powders and tinctures. Effective date: 2026-10-13.

Who we are

Potent is a direct-to-consumer brand that sells natural supplements and concentrated botanical extracts through its own online store. The company responsible for your information is Potent, LLC, registration 202107810595, 14141 Riata St Westminster, CA 92683.

Contact: [email protected] · +1 (408) 555-0111.

Information we collect

Information you give us: your name, e-mail, phone number, and shipping and billing address when you place an order, sign up for e-mails or contact customer support.

Information collected automatically: device type, browser, IP address, approximate location, pages and products viewed, items added to cart, and how you arrived at our site (for example, from an ad). We collect this through cookies, pixels and similar technologies.

Information from payment processors: confirmation that your payment was approved. We do not store full card numbers on our systems.

We do not ask you to share health conditions, diagnoses or medications in order to buy from us. If you choose to mention this kind of information in a support message, we use it only to answer you and never share it with advertising platforms.

How we use your information

To process and ship your orders, provide customer support, and send transactional messages such as order confirmations, shipping notices and tracking links.

To operate, secure and improve the website, prevent fraud, and comply with legal obligations.

With your consent where required, to send marketing e-mails and to measure and personalize our advertising. You can unsubscribe from marketing at any time using the link in each e-mail or by writing to [email protected].

Cookies, pixels and advertising

Google: we use Google Analytics to understand how visitors use our site, and Google Ads conversion tracking and remarketing to measure our ads and show Potent ads to people who visited potentorigin.com.

Meta: we use the Meta Pixel and the Meta Conversions API to measure the performance of our ads on Facebook and Instagram. These tools may share events such as page views, items added to cart and purchase value, along with technical identifiers and, where permitted, hashed contact information.

TikTok: we use the TikTok Pixel to measure the performance of our ads on TikTok.

Native advertising: we may use the tracking tags of native ad networks, such as Taboola, Outbrain and NewsBreak, to measure clicks and conversions from sponsored content.

We do NOT send health data, personal conditions, symptoms or answers to health-related questions to Google, Meta, TikTok or any native ad network.

You can block or delete cookies in your browser settings, and opt out of interest-based ads through Google Ad Settings, Meta's ad preferences, TikTok's ad settings, and the opt-out tools of each native ad network.

Sharing

We share information only with service providers that help us run our business (hosting, payment processing, shipping carriers, e-mail delivery, analytics and advertising measurement), when required by law, or as part of a business transfer such as a merger or sale.

We do not sell your personal information.

Your privacy rights

Depending on where you live, including California and other U.S. states with privacy laws, you may request access to, correction of, deletion of, or a portable copy of your personal information. You may also opt out of targeted advertising.

To make a request, write to [email protected]. We may need to verify your identity before responding. We will not discriminate against you for exercising your rights.

Retention and security

We keep personal information only as long as needed for the purposes described above, such as fulfilling orders and handling returns, or as required by law.

We protect it with reasonable technical and organizational measures. No online transmission is completely secure, but we work to safeguard your data.

Children

Our website is not directed to children under 13, and we do not knowingly collect their information. Purchases are limited to adults 18 years of age or older.

Changes and contact

We may update this policy. The effective date above shows the latest version.

Questions: Potent, LLC, 14141 Riata St Westminster, CA 92683 · [email protected] · +1 (408) 555-0111.